Keep relevant market sources within reach of the people reviewing the wording. Preserve the jurisdiction and the source behind the discussion.
6 source entries · Static source context, not a live monitoring feed.
European Union
Empowering Consumers Directive (Empco)
Directive (EU) 2024/825 · Source checked 22 September 2026
Review environmental claim wording alongside its supporting evidence, with the relevant EU consumer-law context in the same record. National implementation and the intended use still matter.
Environmental claims guidance · Source checked 22 September 2026
Use the CMA’s consumer-facing guidance to organise review questions about accuracy, omissions, comparisons and the evidence behind environmental wording. Guidance supports a review; it is not product certification.
Environmental marketing guidance · Source checked 22 September 2026
Keep qualifications and supporting information beside the environmental statement. Federal guidance and applicable state requirements need to be considered in the context of the particular claim.
National unfair-competition law · Source checked 22 September 2026
Germany has its own unfair-competition framework and national implementation of EU consumer rules. Review the German text and intended use; an English translation may lag behind amendments.
Bundesgesetz gegen den unlauteren Wettbewerb 1984 (UWG)
National unfair-competition law · Source checked 22 September 2026
Austria’s national legislation provides its own context for misleading advertising and consumer practices. Keep its current consolidated provisions and the particular claim in view.
Swiss federal law · Source checked 22 September 2026
Switzerland is outside the EU. Its unfair-competition framework needs separate consideration; EU membership and national transposition assumptions do not apply.
A starting point for review. Keep the distinctions clear.
An enacted directive, national implementing law and guidance document serve different purposes. Review the actual statement, product, audience and place of publication before deciding which sources apply. The directory is a curated reference, not a claim of complete coverage or automatic legal assessment.
The EU directive sets requirements for Member States; national implementation and enforcement remain relevant. The UK framework is separate. US federal guidance does not replace relevant state rules. Germany, Austria and Switzerland should not be treated as a single legal jurisdiction.
Financial-sector marketing and B2B technical advertising can require additional sources. Keep the audience and distribution context with the claim and involve the appropriate reviewer.