Regulatory context

The right context.
Beside the claim.

Keep relevant market sources within reach of the people reviewing the wording. Preserve the jurisdiction and the source behind the discussion.

6 source entries · Static source context, not a live monitoring feed.

European Union

Empowering Consumers Directive (Empco)

Directive (EU) 2024/825 · Source checked 22 September 2026

Review environmental claim wording alongside its supporting evidence, with the relevant EU consumer-law context in the same record. National implementation and the intended use still matter.

Read the official source

United Kingdom

CMA Green Claims Code

Environmental claims guidance · Source checked 22 September 2026

Use the CMA’s consumer-facing guidance to organise review questions about accuracy, omissions, comparisons and the evidence behind environmental wording. Guidance supports a review; it is not product certification.

Read the official source

United States

FTC Green Guides

Environmental marketing guidance · Source checked 22 September 2026

Keep qualifications and supporting information beside the environmental statement. Federal guidance and applicable state requirements need to be considered in the context of the particular claim.

Read the official source

Germany

Gesetz gegen den unlauteren Wettbewerb (UWG)

National unfair-competition law · Source checked 22 September 2026

Germany has its own unfair-competition framework and national implementation of EU consumer rules. Review the German text and intended use; an English translation may lag behind amendments.

Read the official source

Austria

Bundesgesetz gegen den unlauteren Wettbewerb 1984 (UWG)

National unfair-competition law · Source checked 22 September 2026

Austria’s national legislation provides its own context for misleading advertising and consumer practices. Keep its current consolidated provisions and the particular claim in view.

Read the official source

Switzerland

Federal Act against Unfair Competition

Swiss federal law · Source checked 22 September 2026

Switzerland is outside the EU. Its unfair-competition framework needs separate consideration; EU membership and national transposition assumptions do not apply.

Read the official source

Use the source in context

A starting point for review.
Keep the distinctions clear.

An enacted directive, national implementing law and guidance document serve different purposes. Review the actual statement, product, audience and place of publication before deciding which sources apply. The directory is a curated reference, not a claim of complete coverage or automatic legal assessment.

The EU directive sets requirements for Member States; national implementation and enforcement remain relevant. The UK framework is separate. US federal guidance does not replace relevant state rules. Germany, Austria and Switzerland should not be treated as a single legal jurisdiction.

Financial-sector marketing and B2B technical advertising can require additional sources. Keep the audience and distribution context with the claim and involve the appropriate reviewer.

Put your next claim on record

Bring your markets.
Keep their context connected.

Discuss the statements, jurisdictions and source questions your team needs to keep in view.

Discuss your marketsYour claims. Your markets. A focused conversation.