Every jurisdiction. Every regulation. Real-time.
Multi-jurisdiction regulatory mapping with risk signals anchored to enforcement precedent, not opinion.
Active regulatory coverage
ECGT Directive
Restricts generic environmental claims without recognised excellent environmental performance and bans product climate-neutrality claims based on offsetting. Applies from 27 September 2026.
14 claims affected
FTC Green Guides + State Coverage
FTC Green Guides remain the main federal reference point, while states add their own environmental-marketing and recyclability rules. Coverage tracks federal guidance, state statutes, and notable attorney general actions.
Green Claims Code
Six-principle CMA guidance for environmental claims under UK consumer law. Applies across marketing channels, with ongoing CMA investigations and stronger DMCC Act enforcement powers.
8 claims affected
National Frameworks
Germany, Austria, and Switzerland each apply their own unfair-competition frameworks alongside EU-level developments. Enforcement routes and local case law differ by market.
EU Empowering Consumers Directive (EU 2024/825)
Generic claims (eco-friendly, green, climate-friendly) are restricted unless supported by recognised excellent environmental performance relevant to the claim
Claims that a product has a neutral, reduced, or positive greenhouse-gas impact cannot rely on offsetting outside the product's value chain
Future environmental performance claims need a public implementation plan, measurable targets, and regular independent verification
14 claims affected · 3 new high-risk
CMA Green Claims Code
Claims must be truthful and accurate, clear and unambiguous, and must not omit or hide material information
Comparisons must be fair and meaningful, and claims should consider the full life cycle of the product
CMA investigations have targeted sectors including fashion and FMCG
8 claims affected
FTC Green Guides + State-Level Enforcement
Under FTC review since 2022; the Commission has sought comment on issues including carbon offsets, recyclability, and recycled-content claims
California combines general environmental-marketing rules with tighter recyclability standards under SB 343
State attorneys general can pursue greenwashing cases under general consumer-protection law, as shown by New York's net-zero action against JBS
8 states actively tracked
German UWG, Austrian UWG, Swiss LCD
Germany and Austria must implement ECGT through national law, so practical enforcement remains jurisdiction-specific
German courts and claimants, including Deutsche Umwelthilfe, remain active on greenwashing disputes
Switzerland assesses environmental marketing separately under its own unfair competition law
ECGT application date: 27 September 2026
US state-level enforcement
While the FTC Green Guides provide federal-level guidance, enforcement of environmental marketing claims in the United States is increasingly driven at the state level. Several states have enacted or proposed legislation that creates requirements beyond the federal baseline.
California already prohibits deceptive environmental marketing claims and now applies stricter recyclability standards under SB 343, which limits when marketers can use the chasing-arrows symbol or describe products as recyclable.
New York has shown a willingness to challenge unsupported net-zero marketing through general consumer-protection law, including the Attorney General's action against JBS.
The result is a fragmented landscape: FTC guidance, state-specific statutes, and state attorney general actions can all affect how the same claim is assessed.
Verdanox tracks state-level enforcement activity alongside federal guidance, surfacing risk signals where state requirements exceed the FTC baseline.
Grounded in enforcement outcomes, not guesswork
Every risk output is tied to current rules, claim context, and real enforcement actions. Penalty exposure shows ranges drawn from verified precedent rather than black-box scoring language.
Every regulatory reference is checked against primary sources. Penalty exposure is grounded in real enforcement actions.
“Carbon neutral shipping across EU operations”
See your claims scored with real enforcement data
Review your claims landscape with the Verdanox team in a live session, or explore the governance guide first.
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