Govern sustainability claims across every brand and supplier.
Private label claims, supplier certifications, and in-store sustainability messaging governed through one system of record.
Retail sustainability claims span hundreds of suppliers and thousands of products
One claim, four hundred products
'Sustainably sourced across our private label range' covers 400 SKUs from 50 different suppliers. Each supplier has different certifications covering different aspects of sustainability. The claim is one sentence. The substantiation is a web of supplier data that no one owns end to end.
Supplier certifications are not synchronised
Supplier A has current organic certification. Supplier B's certification expired last quarter. Supplier C never had one but was included in the range claim because their product uses recycled packaging. You do not have a single view of which supplier certifications support which claims.
In-store and online claims diverge
Your e-commerce product pages say 'eco-friendly packaging.' Your in-store signage says 'sustainably sourced.' Your social media says 'committed to zero waste.' Three channels, three different claims, none of which have been through a structured governance process.
One governance layer across brands, suppliers, and channels
Multi-brand claim register
Govern claims across private label brands, concession partners, and marketplace sellers. Every claim is registered with the brand, product range, supplier, and target markets.
Supplier certification management
Link supplier certifications to the claims they substantiate. When a certification expires or a supplier changes, every affected claim across your portfolio surfaces automatically.
Channel consistency
Website, in-store signage, social media, and press releases all flow through the same governance workflow. One claim, one governance trail, regardless of where it is published.
Supplier governance workflows
Route evidence requests to suppliers through the platform. Track which suppliers have provided current documentation and which have gaps. Governance extends to your supply chain, not just your internal teams.
Scenario: a private label sustainability claim
A retail enterprise makes a sustainability positioning claim across its private label range. Here is what governance looks like when the claim covers hundreds of products from dozens of suppliers.
“Sustainably sourced across our private label range”
Claim scope is mapped
The sustainability team registers the claim with its actual scope: 380 SKUs from 47 suppliers across the private label food range. The system maps which suppliers have current sustainability certifications and which do not.
Supplier evidence is assessed
Of 47 suppliers: 31 have current certifications (Rainforest Alliance, MSC, organic), 9 have expired certifications, and 7 have no relevant certification. The claim coverage is 66%, not 100%.
Risk signals surface the gap
The platform flags that 'sustainably sourced across our range' implies 100% coverage, but evidence supports only 66%. Under CMA principles and EU consumer-law rules, claiming 'across' a range when coverage is partial is potentially misleading by omission.
Evidence collection is prioritised
Evidence requests are sent to the 9 suppliers with expired certifications. The 7 uncertified suppliers are flagged for the sourcing team. Meanwhile, the marketing team revises the claim to specify the coverage percentage.
Revised claim approved with governance trail
The revised claim specifies '66% of our private label food range meets recognised sustainability certification standards.' Legal approves with linked supplier evidence and the full governance history is available for retail compliance audits.
The regulations that matter for your team
CMA Green Claims Code
Claims must not omit material information. 'Sustainably sourced' applied to a partial range without qualification is potentially misleading. The CMA has investigated major UK retailers for environmental claims.
ECGT Directive
Generic environmental claims such as 'sustainably sourced' are restricted unless the evidence matches the scope and basis of the statement. Range-level claims need substantiation for the range actually covered.
National frameworks
Germany, Austria, and Switzerland each apply their own enforcement routes and local unfair-competition law. Retailers operating in DACH markets still need to preserve jurisdiction-specific review context.
See governance for your retail portfolio.
Bring a sustainability claim from your private label range. We map the supplier coverage and regulatory exposure across your markets.
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