Consumer goods
One portfolio.
Every claim accounted for.
Keep packaging and product statements connected to the specific items they describe. Make the differences between variants visible before wording is reused across a range.
“The bottle body is made with 50% recycled plastic.”
- Source
- Bottle-body composition declaration
- Scope
- The 250ml bottle body is included in the example declaration. Closure and label are excluded.
Three questions before publication
Keep the meaning
within the record.
- 01
Similar products, different evidence.
A familiar design can hide a change in material or supplier. Link the statement to the actual variant rather than assuming every item shares the same support.
- 02
The wording on the pack.
Record the final artwork version and the component the words refer to. A review of an earlier draft does not explain a later packaging edit.
- 03
The record sent to a retailer.
Keep the source explanation and publication conditions with the claim when it moves into retailer content or a partner review.
Consumer goods in practice
One statement.
Follow its supporting scope.
Product variant changes the review question.
Explore the claim, evidence and review views. Change the selected context to see where the source supports a defined boundary and where more information is needed.
The wording covers a named bottle-body component.
This fictional example explains a governance workflow. It is not a customer finding or a legal determination.
CG-0042 · Illustrative record · Interactive
“The bottle body is made with 50% recycled plastic.”
- Portfolio
- Example refill range
- Channel
- Packaging / retailer copy
- Markets
- UK
- Excluded
- Closure and label
- Product variant
- 250ml Bottle
Keep the 250ml SKU and the body-only condition with the final artwork and retailer copy.
What the words suggest
The wording covers a named bottle-body component.
What the source covers
The declaration covers the two specified bottle variants, not the refill pouch.
What the reviewer needs
Keep the SKU, artwork version and publication condition consistent when sharing partner copy.
A practical handover
Different expertise.
A connected decision.
Identify the actual SKU and final wording supplied to the retailer.
Confirm the material record applies to the selected variant.
Record any market and wording conditions for that use.
Relevant context
The right source for the market.
Portfolio claims can change meaning when they move from one pack size to a range description. Consumer-marketing guidance calls for attention to the actual statement and its supporting context. The example separates recycled-content evidence from any separate recyclability assertion.
- CMA Green Claims Code ↗UK · Consumer-facing environmental claims guidance
- FTC Green Guides ↗US · Environmental marketing guidance; consider relevant state requirements
- Directive (EU) 2024/825 ↗EU · Enacted directive; national implementation and intended use matter
Questions from your industry
Understand the scope.
Keep the questions visible.
Can one claim cover several SKUs?
A shared statement needs a clear list of the items and evidence it applies to. Differences between variants should remain visible.
Does retailer copy need the same context?
It needs the context relevant to its actual statement and use. Keep the words shared with the retailer connected to the reviewed record.
Put your next claim on record
Bring a packaging statement from your portfolio.
Bring a public or representative statement and the evidence your team uses today. We’ll follow its scope, context and review responsibilities together.
Book your walkthroughYour claims. Your markets. A focused conversation.