Govern packaging and product claims at portfolio scale.
Recyclability, carbon footprint, and ingredient sourcing claims governed across hundreds of SKUs and dozens of markets.
Consumer goods claims are high volume, multi-market, and under constant regulatory pressure
Hundreds of SKUs, thousands of claims
Every product in your portfolio has environmental claims on its packaging, website listing, and retail partner pages. A single sustainability positioning change affects claims across 200+ SKUs. There is no system tracking which claims are substantiated and which are not.
Recyclability is the most litigated claim type
'100% recyclable packaging' is on your shelf right now. But recyclable where? In which waste stream? At what percentage of municipal facilities? FTC review of the Green Guides has specifically examined recyclability language, and multiple class action lawsuits have been filed on exactly this claim.
Retail partners require different substantiation
Your sustainability claims must meet your own governance standards, each retailer's vendor compliance requirements, and the regulations in every market where the product is sold. A claim approved for your own website may not meet a retail partner's sustainability verification process.
One governance layer across your entire product portfolio
Portfolio-level claim visibility
See every environmental claim across every SKU in one register. Filter by product line, market, channel, claim type, or evidence status. Know exactly where your governance gaps are.
Packaging claim substantiation
Link recyclability test data, material composition certificates, and waste stream analysis directly to packaging claims. Track which claims are substantiated in which markets.
Retail partner compliance
Export evidence packages formatted for retail partner sustainability verification processes. The governance trail demonstrates your internal review process to retail compliance teams.
Regulatory change alerts
When regulations change in any market, affected claims across your portfolio are surfaced. Your team sees the impact before the next packaging print run, not after.
Scenario: a recyclable packaging claim
A consumer goods company claims '100% recyclable packaging' across a product line sold in 15 markets. Here is what governance looks like.
“100% recyclable packaging”
Claim is registered at portfolio level
The sustainability team registers '100% recyclable packaging' as a portfolio-level claim covering 12 SKUs in the Home Care range. Target markets span EU, UK, US, and DACH. Each market has different recyclability definitions.
Evidence is linked per market
Recyclability test data is linked for each market. EU: EN 13430 compliance. US: FTC recyclability criteria (substantial majority of communities must have access). UK: OPRL labelling scheme. Evidence completeness varies by market.
Gaps surface by jurisdiction
The platform flags that 'recyclable' has different legal definitions in each market. The US requires access in 'a substantial majority' of communities. Two SKUs use a multi-material pouch that is not widely recyclable in the US. Those SKUs are flagged for US market claims.
Claims are refined per market
The marketing team adjusts the US claim for the two flagged SKUs to 'packaging designed for recyclability' pending infrastructure data. EU and UK claims remain as '100% recyclable' only where the supporting evidence matches that wording in those markets.
Governance trail supports retail compliance
When a major retail partner requests sustainability substantiation for the product range, the evidence package is exported with per-claim governance history. The retailer sees the structured review process, not just the claim.
The regulations that matter for your team
FTC Green Guides
Current FTC guidance uses the 'substantial majority' standard for unqualified recyclable claims. FTC review may further refine recyclability treatment, and class actions have repeatedly targeted '100% recyclable' wording.
ECGT Directive
Generic environmental claims are restricted without recognised excellent environmental performance. Packaging claims also need evidence that matches the claim scope and the real conditions in the markets where they appear.
CMA Green Claims Code
Claims must be truthful and not omit material information. UK recyclability messaging should align with the evidence and the practical recycling conditions consumers face.
See governance for your product portfolio.
Bring 2-3 packaging or product claims from your portfolio. We map the regulatory exposure across your target markets.
Request a walkthrough