Food & beverage
Before the label.
Connect the evidence.
Keep ingredient, product and packaging statements distinct. Bring the relevant source, batch or component into view before a short line on pack implies more than the evidence covers.
“The bottle body contains 50% recycled plastic.”
- Source
- Packaging supplier composition declaration
- Scope
- Bottle-body material composition only; the cap, label and beverage contents are excluded.
Three questions before publication
Keep the meaning
within the record.
- 01
Ingredient evidence has boundaries.
A record about one input should remain identifiable as evidence about that input. Do not let a broad product statement obscure the distinction.
- 02
The product and its packaging differ.
A material statement about a bottle or carton does not describe the food or drink inside it. Keep both the words and their position in the artwork clear.
- 03
A future aim is not a present result.
Keep dates and progress information beside claims that refer to targets. The point-of-publication wording should be assessed on its own terms.
Food & beverage in practice
One statement.
Follow its supporting scope.
Proposed subject changes the review question.
Explore the claim, evidence and review views. Change the selected context to see where the source supports a defined boundary and where more information is needed.
The label’s position and wording determine whether readers understand a packaging or product statement.
This fictional example explains a governance workflow. It is not a customer finding or a legal determination.
FB-0019 · Illustrative record · Interactive
“The bottle body contains 50% recycled plastic.”
- Product
- Example beverage
- Component
- Bottle body
- Excluded
- Cap, label and product contents
- Channel
- On-pack label
- Proposed subject
- Packaging statement
Make the subject clear on the label. The source supports a composition question about the bottle body.
Ingredient sourcing statement
- Ingredient
- Identify the specific input being described
- Supplier
- Record the source of that input
- Period
- Keep the supplied batch or reporting period
- Scheme scope
- Read the applicable scope and limitations; no certificate is supplied here
What the words suggest
The label’s position and wording determine whether readers understand a packaging or product statement.
What the source covers
The source covers the bottle body and excludes the food or drink inside it.
What the reviewer needs
Review the exact artwork and maintain a separate source relationship for ingredient or whole-product statements.
A practical handover
Different expertise.
A connected decision.
Identify the on-pack statement and its location beside the product description.
Explain whether the record covers an ingredient, product or packaging component.
Review the subject and context of each distinct statement before publication.
Relevant context
The right source for the market.
Environmental claims on food and beverage packs should be distinguished from ingredient, nutrition and other food-information claims. Keep each assertion and source boundary identifiable. The official food-information framework is additional context, not evidence of an environmental benefit.
- CMA Green Claims Code ↗UK · Consumer-facing environmental claims guidance
- EU food information to consumers — Regulation 1169/2011 ↗EU · Food-information regulation; applicability is distinct from packaging composition evidence
Questions from your industry
Understand the scope.
Keep the questions visible.
Does an ingredient record substantiate a whole-product statement?
It establishes only what its scope supports. A broader statement needs its own assessment of the relevant evidence.
Can a packaging claim sit beside a product claim?
Keep the subject of each statement understandable and preserve its separate supporting record. The example focuses on making that distinction visible to reviewers.
Put your next claim on record
Bring the next statement going on pack.
Bring a public or representative statement and the evidence your team uses today. We’ll follow its scope, context and review responsibilities together.
Book your walkthroughYour claims. Your markets. A focused conversation.