Greenwashing risk,
governed.
The workflow for legal, marketing, and sustainability to substantiate and approve every green claim in every market, before it goes public.
The governance gap
Environmental claims are created across marketing, product, communications, and sustainability, often without a single register or structured governance before publication. Most greenwashing exposure sits in that gap between a claim being written and a claim being published, because the enterprise cannot later show which claim was made in which market, what evidence supported it, or who approved it.
The EU Empowering Consumers Directive (EU 2024/825) adds new restrictions from 27 September 2026, including on generic environmental claims and product climate-neutrality claims based on offsetting. Penalties depend on the national and EU consumer-law enforcement route.
Between claim creation and third-party verification, most enterprises operate without a governance layer: no workflow, no evidence linkage, and no audit trail.
From draft to verifier-ready export
Draft
Structured claim creation with jurisdiction, channel, and product selection. Regulatory context surfaces as you type.
Each stage is fully configurable. Define your own review gates, approval roles, and routing rules to match your existing workflows.
Swipe left or right to move between stages
Platform modules
Claims Register
The single register for every environmental claim your enterprise makes. Track claims from first draft through approval to publication.
Structured drafting with jurisdiction and channel context
Multi-role approval workflows logged with full audit trail
Version history for every claim state change
Evidence linked directly to each claim
One source of truth, full accountability.
Green claims involve Legal, Compliance, Marketing, and Sustainability. Each team has its own tools, priorities, and protocols, and greenwashing risk sits across all of them. Verdanox provides the shared regulatory context so every stakeholder works from the same governed baseline, with one record of what was claimed, what supported it, and who approved it.
Regulatory Risk Signals
Every claim assessed against applicable regulations per jurisdiction, with risk signals and enforcement precedent surfaced in one view.
Immutable Audit Trail
Every decision, approval, and evidence link permanently logged with actor identity, role, timestamp, and rationale.
“100% organic cotton in SS26 collection”
Certificate #GOTS-2024-0847 Linked
ECGT Directive Conflict
Claim uses '100%' absolute language. Under ECGT, broad environmental wording needs evidence that matches the scope of the published statement. Current evidence covers raw material sourcing only, leaving a scope gap if the claim is read more broadly.
Multi-Jurisdiction Coverage
Six minutes, three stages, one report.
See where you stand.
A six-minute diagnostic that benchmarks your green claims governance posture against the regulatory requirements landing across the EU, UK, US, and other major jurisdictions through 2026 and 2027.
You receive a personalised report covering your dimensional posture, the gaps surfaced by your answers, and regulatory context for your declared markets.
Six minutes. No sales call required to receive your report.
QUESTIONS
Eight diagnostic questions
across five governance dimensions.
Substantiation, governance, supply chain,
horizon-scanning, evidence retention.
YOUR EXPOSURE BAND
A score positioned across four bands,
calibrated to your declared markets.
From low exposure to high.
REPORT
A personalised seven-page report
delivered to your inbox in 60 seconds.
DELIVERED AS
A seven-page personalised PDF
CALIBRATED TO
Your declared regulatory markets
DELIVERED IN
Sixty seconds, by email
Defensible data at scale
Verdanox keeps each claim tied to traceable evidence, current certificates, and the review record that explains why publication was approved.
“Substantiation requires robust, verifiable evidence at the time the claim is made.”
GOTS certificate #4028 linked directly to the claim record. Full chain of custody from raw material sourcing through finished product. Timestamped and ready for verification review.
Common questions from enterprise buyers
What is greenwashing, and how does green claims governance address it?
Greenwashing is a general term for environmental marketing claims that are unsupported, misleading, or broader than the evidence behind them. Under the EU ECGT, the UK CMA Green Claims Code, and the US FTC Green Guides, enterprises can face regulatory action when a published environmental claim does not match the substantiation on record at the time of publication. Green claims governance addresses greenwashing risk by giving every claim a structured draft, a linked evidence package, jurisdiction-specific regulatory review, and an immutable approval record before publication, so the claim, the evidence, and the decision to publish can be reviewed together if the claim is later challenged.
What is green claims governance?
Green claims governance is the process of creating, substantiating, reviewing, approving, and audit-trailing environmental marketing claims before publication. It gives enterprise teams a governed record so each claim can be reviewed, supported by evidence, and traced to its source basis.
Read the full guide ->How does Verdanox support claim review?
Verdanox gives legal, marketing, and sustainability teams a governed record for each claim, with linked evidence, jurisdiction-specific assessments, approval history, and verifier-ready export packages in one workflow.
What regulations does Verdanox cover?
The platform covers the EU Empowering Consumers Directive (ECGT), UK CMA Green Claims Code, US FTC Green Guides including state-level enforcement, and DACH national frameworks including the German UWG, Austrian UWG, and Swiss LCD.
Who typically uses Verdanox?
General Counsel and legal teams who need audit trails and risk signals. Marketing teams who need approved claim language and workflow visibility. Sustainability officers who need to align claims with published KPIs and track evidence validity.
How long does implementation take?
Standard deployment follows a 12-week phased approach. Foundation (weeks 1–4), collaboration (weeks 5–8), and intelligence (weeks 9–12). The first business unit is typically live within 4 weeks of kickoff.
Ready to govern
your green claims?
Bring 2-3 live claims. We map them in the platform, run the regulatory assessment, and walk through the governance trail with your team.
Request a walkthroughVerdanox is the governance layer between claim creation, publication and third-party verification. Your in-house system of record.