Packaging
Make the wording
fit the material.
Keep composition and end-of-life statements connected to the packaging format they describe. Bring the relevant market context into review before the artwork is finalised.
“Made with 30% recycled polypropylene.”
- Source
- Recycled-content declaration
- Scope
- 30% recycled polypropylene by mass in the packaging body. Closure and label excluded.
Three questions before publication
Keep the meaning
within the record.
- 01
Name the component.
Bodies, closures, labels and liners may have different materials and evidence. A component-specific source needs an equally clear relationship to the proposed words.
- 02
Separate composition from end of life.
Recycled content and recyclability answer different questions. Do not use evidence for one as if it automatically establishes the other.
- 03
Keep the market and artwork together.
The conditions relevant to a disposal statement can differ by location. Record the intended market alongside the actual artwork version under review.
Packaging in practice
One statement.
Follow its supporting scope.
Packaging component changes the review question.
Explore the claim, evidence and review views. Change the selected context to see where the source supports a defined boundary and where more information is needed.
The original wording leaves the packaging component unspecified.
This fictional example explains a governance workflow. It is not a customer finding or a legal determination.
CLM-0042 · Illustrative record · Interactive
“Made with 30% recycled polypropylene.”
- Product
- Everyday collection
- Markets
- EU / UK
- Artwork
- Version 03 · Example
- Source date
- 08 Jul 2026
- Packaging component
- Body
Specify the packaging body. The source does not cover the entire pack or the product inside it.
What the words suggest
The original wording leaves the packaging component unspecified.
What the source covers
The 30% declaration is limited to the polypropylene packaging body.
What the reviewer needs
Clarify the subject and review the actual artwork, market and publication conditions. Recyclability requires a different assessment.
A practical handover
Different expertise.
A connected decision.
Supply the exact artwork and identify the component the words describe.
Connect the material specification, declaration and exclusions.
Review the body-specific wording and market conditions before print approval.
Relevant context
The right source for the market.
Recycled content concerns material inputs. Recyclability concerns what can happen after use. The FTC’s guidance addresses them separately; European packaging rules add their own context. Collection, sorting, processing, location and qualifications need investigation for an end-of-life statement.
- FTC Green Guides ↗US · Environmental marketing guidance; consider relevant state requirements
- EU Packaging and Packaging Waste Regulation 2025/40 ↗EU · Packaging regulation; check the provision and applicable date for the intended statement
- CMA Green Claims Code ↗UK · Consumer-facing environmental claims guidance
Questions from your industry
Understand the scope.
Keep the questions visible.
Is recycled content the same as recyclable?
No. One describes an input to a material; the other concerns what can happen after use. Keep the evidence for each statement distinct.
Does a body declaration cover the cap and label?
Only if the actual source establishes that coverage. In this example it does not, which is why the wording is clarified.
Put your next claim on record
Bring the artwork before it goes to print.
Bring a public or representative statement and the evidence your team uses today. We’ll follow its scope, context and review responsibilities together.
Book your walkthroughYour claims. Your markets. A focused conversation.