Govern every sustainability claim across every collection.
Material composition, circularity commitments, and supply chain transparency claims all flow through one governance trail.
Fashion sustainability claims are under more scrutiny than any other sector
Collection-level claims, SKU-level evidence
Your marketing says '100% certified organic cotton across full collection' but GOTS certification covers raw material sourcing, not the finished garment. Buttons, thread, dyes, and packaging are separate supply chains with separate certifications. The claim scope and the evidence scope do not match.
Claims live on every channel
The same sustainability claim appears on your website, swing tags, press releases, social media, and influencer briefs. Each channel has different regulatory exposure. Digital marketing in the UK is assessed under the same CMA principles, while a product page in Germany triggers EU and national consumer-law analysis.
Supplier certifications expire mid-season
Your GOTS certificate was valid when the collection launched. Six months later, it has expired but the claims are still live on your website and in-store. You discover the gap when a verifier asks for current documentation.
From fibre certification to published claim, governed
Material claim substantiation
Link GOTS, OEKO-TEX, GRS, and other textile certifications directly to the claims they substantiate. Track coverage at SKU level, not just material level.
Multi-market clearance
Every claim shows which markets it is cleared for. When your marketing team asks 'can we use this claim in Germany?', the answer is in the system, not in a legal team email queue.
Certificate expiry tracking
When a GOTS, GRS, or supplier certification expires, every claim that depends on it is flagged. Your team sees the gap before the next collection launches.
Circularity commitment tracking
Map your published circularity targets to active product claims. When marketing claims outrun your published commitments, the misalignment surfaces automatically.
Scenario: an organic cotton claim
A fashion enterprise is launching a new outerwear collection with organic cotton positioning. Here is how the claim moves through governance.
“100% certified organic cotton across full collection”
Claim is drafted
The marketing team creates the claim in the Claims Register with target markets (EU, UK, US), channels (website, packaging, social media), and the product line. Regulatory context for all three jurisdictions surfaces immediately.
Evidence reveals a scope gap
The sustainability team links the GOTS certificate covering raw cotton sourcing. But the claim says 'full collection', which includes accessories with non-cotton components. Evidence completeness stalls at 67%.
Risk signals identify the regulatory exposure
The platform flags a scope mismatch: the claim is written at collection level, while the evidence covers only one material input and not every product in scope. CMA Principle 3 requires that material information is not omitted.
The claim is refined
Based on the risk signals, the sustainability team works with marketing to narrow the claim to the specific garments covered by the GOTS certificate. The revised claim is re-assessed with a lower risk score.
Approved with full governance trail
Legal approves the revised claim for EU and UK markets. The US clearance is held pending additional FTC review. The complete governance history, linked evidence, and decision rationale are exported for the next audit cycle.
The regulations that matter for your team
ECGT Directive
Generic environmental claims are restricted unless supported by recognised excellent environmental performance relevant to the claim. Evidence also needs to match the scope of the garments or collection being described. Applies from 27 September 2026.
CMA Green Claims Code
The CMA has investigated major fashion brands for misleading environmental claims. The same UK consumer-law principles apply across websites, social campaigns, and other marketing channels.
FTC Green Guides
FTC review has included textiles and broader environmental marketing issues, and state enforcement risk remains relevant where fashion marketing overstates sustainability attributes.
See governance for your collection claims.
Bring 2-3 claims from your current collections. We map them in the platform with the applicable textile certifications and regulatory context.
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