Fashion & apparel
Follow the claim
down to the fibre.
Keep material wording connected to the garment, component and source evidence behind it. Give collection, product and channel teams the same record to work from.
“The outer fabric contains 60% recycled polyester.”
- Source
- Supplier composition declaration
- Scope
- Outer-fabric composition only. Lining, trims and fastenings excluded.
Three questions before publication
Keep the meaning
within the record.
- 01
The boundary of the garment.
A source covering an outer fabric does not explain the composition of its lining, trims and fastenings. Make the relevant component visible before a narrow material statement becomes a broader garment claim.
- 02
The reach of the collection.
A statement about a range should be connected to the products included in it. Keep exclusions and differences visible rather than leaving the next reviewer to infer them.
- 03
The version in use.
A swing tag, product page and campaign may use different wording. Record the actual statement in each channel and the source version considered during review.
Fashion & apparel in practice
One statement.
Follow its supporting scope.
Claim scope changes the review question.
Explore the claim, evidence and review views. Change the selected context to see where the source supports a defined boundary and where more information is needed.
A reader needs to know whether the words describe the outer fabric or every garment component.
This fictional example explains a governance workflow. It is not a customer finding or a legal determination.
APP-0017 · Illustrative record · Interactive
“The outer fabric contains 60% recycled polyester.”
- Component
- Outer fabric
- Product
- Example shell jacket
- Channel
- Product page
- Markets
- EU / UK
- Claim scope
- Outer fabric
Check that the published statement identifies the outer fabric and keeps the component boundary visible.
What the words suggest
A reader needs to know whether the words describe the outer fabric or every garment component.
What the source covers
The source records outer-fabric composition; lining and trims are excluded.
What the reviewer needs
Confirm the published subject. For collection-wide use, identify the included styles and product-level evidence coverage.
A practical handover
Different expertise.
A connected decision.
Identify the garment, included styles and actual product-page wording.
Check the composition declaration, component boundary and source version.
Review the proposed scope and the conditions for the intended market.
Relevant context
The right source for the market.
Fashion copy often travels from supplier specifications to product pages, swing tags and collection campaigns. UK fashion guidance is a useful sector-specific starting point. EU consumer rules need to be considered with the implementing national rules; a material source is not a legal clearance for every channel.
- CMA: Environmental claims in the fashion retail sector ↗UK · Sector-specific guidance for fashion retailers
- Directive (EU) 2024/825 ↗EU · Enacted directive; national implementation and intended use matter
Questions from your industry
Understand the scope.
Keep the questions visible.
Does a material certificate cover the finished garment?
Read its actual scope and any scheme conditions. The page's example deliberately distinguishes evidence for a fabric from evidence for all garment components.
Can the same wording be used across a collection?
The products included in that wording need a supporting basis. Keep the included styles and any exclusions clear in the review record.
Put your next claim on record
Bring a collection claim. See exactly what it covers.
Bring a public or representative statement and the evidence your team uses today. We’ll follow its scope, context and review responsibilities together.
Book your walkthroughYour claims. Your markets. A focused conversation.