For marketing & brand
Know what you can say.
Then say it.
Give your team a clear route from draft wording to reviewed language. Keep the conditions beside the copy, so they travel into the campaign with it.
The bottle is made with 50% recycled plastic.
- Record
- CLM-0041
- Owner
- Marketing · Example team
- Use
- UK / Packaging
- Condition
- Bottle body only
Your work, in context
Keep the context
with the copy.
- 01
Start with the current wording.
When a statement has already been reviewed, make the usable version easy to find. Show its owner, review state and conditions alongside the words themselves.
- 02
Keep the context in the brief.
A statement prepared for one product, channel or market should not lose those boundaries when it moves into a new asset. Give the next person the context needed to use it carefully.
- 03
Connect the final creative.
Keep the version your audience sees connected to the review behind it. Packaging artwork, product pages and campaign copy should remain identifiable parts of the record.
An example you can explore
The words are ready.
Keep their conditions close.
Review the context before reusing a statement.
Filter the library, inspect the recorded use and copy the wording with its conditions. A different market or channel needs another review.
Explore an illustrative review. Your team makes the publication decision.
Illustrative language library
Find the wording and its conditions.
The bottle is made with 50% recycled plastic.
- Recorded market
- UK
- Recorded channel
- Packaging
- Publication conditions
- Bottle body only. UK packaging use; confirm the artwork keeps this qualification beside the wording.
- Owner
- Marketing · Example team
Matches recorded example context
The handover
Your contribution.
A shared basis for the next step.
Exact wording, product, channel and intended markets. Colleagues receive the statement as it will appear.
Source version, scope and limitations. Colleagues receive a clear explanation of what the evidence establishes.
Review questions, reasoning and publication conditions. Colleagues receive a decision tied to the reviewed version.
Questions from your team
Clear responsibilities.
Before publication.
Can we reuse a statement from another campaign?
The previous wording can provide a starting point. Its product, evidence, market and channel conditions still need to fit the new use.
Does an approved claim apply everywhere?
An example approval is tied to its recorded context. Check the intended market and publication conditions before reusing the wording.
Can an agency see the conditions with the copy?
The demonstration shows wording exported with its conditions. Discuss your actual agency access and handover requirements in the walkthrough; do not imply an unverified external-access feature exists.
Put your next claim on record
Bring the wording for your next launch.
Bring a public or representative example. We’ll explore the wording, evidence and review responsibilities with your team.
Book your walkthroughYour claims. Your markets. A focused conversation.