Launch faster with claims you can stand behind.
Know which environmental claims are cleared for which markets. No more waiting on legal reviews that arrive after the campaign deadline.
Your sustainability story is stuck between ambition and approval
Campaigns stall waiting for legal
Your SS26 launch has sustainability messaging at its core, but legal has not reviewed the environmental claims. The agency needs approved copy in two weeks. You are choosing between delaying the campaign or publishing unreviewed claims.
You do not know what is approved where
A claim approved for the UK website may not be cleared for the German market. You are managing jurisdiction-level clearance in spreadsheets, and your social media team is posting claims that have never been through any review process.
Every campaign creates new risk
Your brand invests heavily in sustainability positioning, but every new claim is created from scratch with no visibility into what has been approved before. There is no library of pre-substantiated claim language your team can draw from.
Speed to publish with a governance trail behind it
Pre-substantiated claim language
Access approved claim text that has already been through the governance workflow. Know which claims are cleared for which jurisdictions and channels before the brief goes to the agency.
Jurisdiction-level clearance
Every claim shows which markets it is approved for. When a regulation changes, affected claims are flagged so your team knows before the next campaign cycle, not after.
Real-time claim status
See where every claim sits in the governance workflow. Draft, in review, approved, or flagged. No more chasing legal for status updates via email.
Channel-aware governance
Website copy, packaging text, social media posts, press releases, and influencer briefs all flow through the same governance workflow. One register for every channel.
How marketing works with governance
Your team is preparing a sustainability-led campaign for a new product line. Here is what the workflow looks like.
“Made with 100% recycled ocean plastic”
Draft the claim
Your copywriter creates the claim in the Claims Register with the target jurisdictions (EU, UK, US), channels (website, social media, packaging), and product line. The claim enters the governance workflow immediately.
Regulatory context appears instantly
The platform surfaces that 'recycled ocean plastic' claims draw scrutiny in the US and need clear substantiation in EU and UK markets. Your team sees this before writing the campaign brief, not after.
Sustainability links the evidence
The sustainability team links the supplier certification, material traceability report, and ocean plastic recovery documentation. Evidence completeness reaches 100%.
Legal approves with confidence
Legal sees the claim, the linked evidence, and the regulatory context in one view. Approval is logged with identity and timestamp. The claim is cleared for EU and UK immediately. US clearance is held pending additional substantiation review.
Your team has approved copy
The campaign team knows exactly which markets this claim is cleared for. The agency receives approved claim language with jurisdiction-level permissions. No guesswork, no risk.
The regulations that matter for your team
ECGT Directive
Generic environmental claims need evidence that matches the claim scope, and broader claims may require recognised excellent environmental performance.
CMA Green Claims Code
The same CMA principles apply across packaging, websites, social campaigns, and other marketing channels. The CMA has investigated fashion and FMCG brands for misleading environmental claims.
FTC Green Guides
FTC review has covered issues including recyclability, carbon offsets, and recycled-content claims, while state attorneys general can pursue environmental marketing cases independently.
See how your claims move through governance.
Bring 2-3 live campaign claims. We map them in the platform and show your team which markets they are cleared for.
Request a walkthrough