Chemicals
Keep the method
behind the message.
Connect technical environmental statements to their source calculations and assumptions. Preserve the context when wording moves from a data sheet into a sales presentation or distributor page.
“20% less energy used in the formulation step.”
- Source
- Illustrative internal process comparison
- Scope
- Formulation step only. Transport, feedstock production and end of life are outside the example measurement.
Three questions before publication
Keep the meaning
within the record.
- 01
A comparison needs an identifiable basis.
Show which product, period and measurement boundary were compared. A percentage on its own leaves important questions unanswered.
- 02
A narrow measurement can become a broad message.
Make the assessed stage or process explicit. Do not let a statement about one measured activity imply an assessment of the whole lifecycle.
- 03
Technical wording travels.
Give commercial and distribution teams the explanation that belongs with the claim. Keep the version and intended channel visible when the wording is reused.
Chemicals in practice
One statement.
Follow its supporting scope.
Proposed measurement boundary changes the review question.
Explore the claim, evidence and review views. Change the selected context to see where the source supports a defined boundary and where more information is needed.
A percentage without an explicit process boundary can suggest a broader assessment.
This fictional example explains a governance workflow. It is not a customer finding or a legal determination.
CHEM-0007 · Illustrative record · Interactive
“20% less energy used in the formulation step.”
- Process
- Process A
- Boundary
- Formulation step only
- Period
- Internal comparison period
- Comparator
- Recorded process baseline
- Proposed measurement boundary
- Measured process
Check the method, comparator and proposed wording together. This percentage is a fictional teaching value, not a product result.
Inspect comparator and method
- Comparator
- Recorded process baseline — fictional example
- Method
- Internal energy-use comparison for the formulation step; verification outstanding
- Period
- Internal comparison period; confirm comparability in review
- Excluded
- Transport, feedstock production and end of life
What the words suggest
A percentage without an explicit process boundary can suggest a broader assessment.
What the source covers
The fictional comparison concerns energy in the formulation step only.
What the reviewer needs
Confirm the comparator, internal measurement method, period and exclusions; review any shortened distributor wording.
A practical handover
Different expertise.
A connected decision.
Keep the technical statement and its conditions with the sales or distributor version.
Explain the source calculation, comparator, boundary and exclusions.
Consider the audience and whether B2B or consumer advertising requirements apply.
Relevant context
Keep the audience in view.
Technical commercial statements can be B2B advertising rather than consumer marketing. In the EU, the misleading and comparative advertising framework is relevant to that distinction. The UK also has separate business advertising rules. Which rules apply depends on the audience and use; no single consumer directive covers every chemical claim.
- EU misleading and comparative advertising — Directive 2006/114/EC ↗EU · Business protection against misleading advertising and conditions for comparisons
- UK Business Protection from Misleading Marketing Regulations 2008 ↗UK · Business advertising framework
Questions from your industry
Understand the scope.
Keep the questions visible.
Does a process measurement support a lifecycle statement?
It only supports what was actually measured. A broader statement requires evidence suited to that broader scope.
Why track distributor wording?
The context can change when technical information is shortened or reused. Keeping the source statement and conditions available helps reviewers see that change.
Put your next claim on record
Bring the statement from your technical materials.
Bring a public or representative statement and the evidence your team uses today. We’ll follow its scope, context and review responsibilities together.
Book your walkthroughYour claims. Your markets. A focused conversation.